Everyplay mobile gamer survey shows 1% of users account for 29% of spend

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About 1% of mobile gamers – dubbed whales – account for 29% of all spending in mobile games. This is one of the facts that emerges from Play it allthe investigation of mobile gamers, which is quickly becoming one of the most studied groups in history.

Companies like Play it all, the mobile sharing division of game engine maker Unity Technologies, studies mobile gamers because they are very lucrative. Mobile gaming is expected to double from $ 17.5 billion to $ 35.4 billion by 2017, according to a report by the game marketer. AppLift and market researcher Newzoo. Developers, publishers, advertisers, and marketers want to understand the behavior of these players so they can understand what they enjoy playing and how to make more money from it.

Everyplay today announces its own findings in a study of 3,000 US mobile gamers on Android and iOS devices. Everyplay allows gamers to capture videos of their game and share them with their friends. So naturally, he was very happy to learn that big spenders are more likely to find new games through word of mouth and video. He also revealed that these players are more likely to engage in social sharing, such as pointing out games to friends and inviting them to play or rate games.


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The report states that mobile gamers play more than two games per month and spend an average of $ 4 each per month. One group, nicknamed the “super whales,” spends over $ 20 a month, sometimes as much as $ 50 or more. They are motivated by competitive play and the genres that allow it.

“Mobile gameplay video sharing represents a huge opportunity for game developers to increase discovery of their games virally, and also to tap into the big spenders and whales who naturally engage in more social behaviors than non-spenders. We believe that sharing video replays will continue to grow in adoption over time as well. The findings and data from our report will also help game developers prioritize and design virality and retention features with existing social media channels, ”said Jussi Laakkonen, Executive Vice President of Everyplay, whose Unity game engine developer (and is the target of sales rumors) purchased earlier this year.

About 10 percent of gamers who spend more than $ 10 per month account for about two-thirds of mobile gaming revenue. And those who play 10 hours a week pay more than three times the average spender. And mobile gamers on iOS tend to spend more than their Android counterparts.

Gamers aged 35 to 44 spend the most on mobile games, at $ 6.07 on average, compared to $ 3.73 spent on average by those aged 18 to 24. Men spend an average of $ 5.63 on mobile games, compared to $ 3.49 for women.

Above: Everyplay infographic

Image Credit: Everyplay

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