IDC and Data.ai Study Shows Mobile Vs. The Gap Between Console Gamers Is Getting Even Wider

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data.ai (formerly App Annie), the first unified data ai company, in partnership with IDC, today released the 2022 Gaming Spotlight Report. Powered by Game IQ, the report reveals that mobile games account for 61% of the market global gaming industry, which is expected to reach $222 billion in 2022.

The report reveals that mobile gaming is expected to exceed $136 billion in 2022, growing 1.7 times faster than the gaming market as a whole. Globally, users downloaded 45% more mobile games per week in the first quarter of 2021 compared to pre-pandemic levels, registering more than 1.1 billion games per week. In the first quarter of 2022, consumers spent more than $1.6 billion per week on mobile games on iOS and Google Play, up 30% from pre-pandemic levels.

Selected results include:

  • Asia-Pacific saw the strongest growth in global consumer spending market share: China led the growth in
    Q1 2022 while North America and Western Europe accounted for half of mobile game spending.
  • Mobile is democratizing gaming: the report shows that mobile genre preferences are more varied, with
    8 distinct subgenres represented among top 10 games
  • Basic games still dominate consumer spending on app stores: Basic games with real-time online features
    like PvP (player versus player) or cross-platform gaming among the most popular genres across the
    gaming specter like PUBG Mobile
  • Appetite for Easy-to-Play Hypercasual and Simulation Games Grows in 2021: 4x March Battle Strategy
    games became the most monetizable genre, while Open World RPGs saw the biggest increase in consumer spending market share
  • Growing inclusiveness: Nearly 50% of top mobile games by consumer spending in the US are female, while Gen Xers and baby boomers have seen steady growth in mobile game spending
  • Game streaming has increased engagement and monetization: Gaming-focused platforms such as Twitch,
    Omlet Arcade and BOOYAH Live saw accelerated growth in engagement by putting the community first
    create features that encourage connection and real-time interactions between game streamers and
    spectators.

“Mobile is democratizing the space and is now the primary growth driver for digital game consumption. We are seeing greater diversity across game genres, enabling publishers to serve new gamers across generations and gender,” said Lexi Sydow, market intelligence manager, data.ai

“From the perspective of mobile advertising in games, the results of our survey of US gamers late last year suggest that
studios and publishers should emphasize rewarded videos and playables, and contextual player data
will become more important over time as Apple, Google, other vendors and regulators in several key areas
countries are prioritizing customer data privacy and security,” said Lewis Ward, director of games and VR/AR, IDC

Read the full spotlight on the game here.

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