Miniclip buys Subway Surfers studio Sybo | Pocket


Today in M&A news, European mobile developer Miniclip has agreed to buy Sybo, the company behind mobile hit Subway Surfers. First reported by GamesBeat, the exact size of the acquisition has yet to be revealed – both companies are private – but it confirms Miniclip’s already huge stature in the market.

Just two months ago, presented Sybo with the Best Live Ops Gong award at the Mobile Games Awards 2022, in recognition of the continued success of Subway Surfers. Subway Surfers hit the Apple Store in 2012 and it remains the most downloaded mobile game of all time with billions of downloads and active users of around 30 million per day. Sybo is based in Denmark.

Monumental mobile offer

Describing it as “monumental” and “the biggest European mobile games deal this year”, CEO Mathias Gredal Nørvig told GamesBeat: “The founders were really proud of what they managed to achieve with Subway Surfers becoming the biggest game… With consolidation happening in the market, and all the increased user acquisition budgets, everything happening around us, they wanted to explore what it might mean if we could find the right solution or the right home for Sybo in the future What’s really important to us is finding a partner who saw where we wanted to go and who could get us there.

Last year Gredal Nørvig took part in a leadership panel at our partner event Beyond Games and you can watch it here:

Meanwhile, Switzerland-based Miniclip is famous for games like 8 Ball Pool and Once famous for its web content, it has moved into mobile in recent years. It employs some 910 people compared to 140 at Sybo. In 2015, Chinese giant Tencent made a majority investment in Miniclip, which then acquired several companies over the past two years, including Green Horse Games.

A jewel of the mobile industry

Miniclip’s new CEO, Saad Choudri, also a former speaker at our Pocket Gamer Connects conferences, told GamesBeat, “Sybo is one of the gems of the mobile gaming industry in terms of IP generated from a mobile game. There are only a handful, like Angry Birds, and as a single game, we know Subway Surfers is the biggest.

Sybo Games was praised at our Mobile Games Awards earlier in 2022.

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