Murka Games has entered into an agreement to acquire the studio specializing in Mobile Deluxe solitaire games.
This acquisition will increase Murka’s presence in the casual genre in addition to the company’s existing social casino titles..
Mobile Deluxe is the United States-based card game developer behind the success Solitaire Deluxe 2.
Mobile Deluxe achieved high retention with an average session duration of over 50 minutes. The studio is excited to partner with Murka to benefit from their deep capabilities and expertise in marketing and user acquisition.
Murka Games originally operated exclusively in the social casino market. The company has diversified its portfolio to introduce a line of casual games, including Braindoku and Wordelicious, which have helped the company deepen its knowledge of ad monetization.
The acquisition increased Murka’s Average Daily User (DAU) to over one million, with a substantial portion now coming from the company’s casual game portfolio.
This acquisition will truly accelerate Murka’s growth in the casual and skill-based gaming market.
“We believe we can help Solitaire Deluxe 2 significantly expand its user base with our automatic bidding technology. This acquisition will truly accelerate Murka’s growth in the casual and skill-based gaming market,” said Barak. David, CEO of Murka.
In addition to the growth potential of Mobile Deluxe games, the acquisition also offers Murka the opportunity to enhance its cross-promotion initiatives, including Solitaire Deluxe 2’s significant presence in the United States.
“We are excited to further strengthen Murka’s position in the casual genre while continuing to excel in the social casino space,” said David.
Murka seeks to continue its ambitious growth path, both organically and through new acquisitions.