Rovio and lifestyle brand Billebeino have collaborated on a new Angry Birds capsule collection, available for a limited time at select retailers and in the Billebeino online store today.
The deal was negotiated by IMG.
The line includes iconic characters from Angry Birds as well as the new exclusive Bille Bird character, based on Ville Leino de Billebeino.
The clothes feature designs combining Angry Birds characters with minimalist font styles for which Billebeino is known.
Unisex casual clothing and accessories are available for adults and children. Children’s designs incorporate the destructible materials that appear in many Angry Birds games.
“With Billebeino, we have found a partner as adventurous and fun as Angry Birds,” says Katri Chacona, Director of Licenses at Rovio.
“Each brand brings their own unique design approach and quirky sense of humor, resulting in a sleek new line that truly stands out from the crowd.”
Billebeino was founded in 2014 by the aforementioned Ville Leino, a former NHL player whose passion for the sport and expression through art combined to inspire the brand.
“We wanted this collection to be fun and fun. We used a lot of color and art on the designs so the whole family was excited about the collection. It was very inspiring to work with an international Finnish company, ”he said.
“We created a limited edition Bille Bird plush toy and choreographed a Bille Bird dance in cooperation with the local dance school, DCA. We hope this collaboration inspires people to move, dance and enjoy life.
You can consult the full collection here.