Speaker Spotlight: Bango Audience’s Brett Orlanski on Bringing Apps to Market Successfully | Pocket Gamer.biz


Europe’s leading B2B conference for the global mobile games industry, Pocket Gamer Connects London, is fast approaching and we couldn’t be more delighted to share with you the fantastic speakers who have shared their knowledge and expertise with you. February 14 and 15!

You can see the full list of speakers so far here for a full look at the talent that will be speaking in February. To give you a taste of what to expect, we’re highlighting some of the most anticipated speakers to showcase the incredible talent and leading companies who will be sharing their insights with us.

Brett Orlanski, Senior Vice President of Product and Sales at Bango Audiences, is focused on making it easy to find and apply Bango Audiences in their user acquisition campaigns for developers, merchants, and marketers . Brett believes in tying UA activity directly to downstream revenue, arguing that the only real way to measure brand impact is if consumers are willing to pay for it.

At Pocket Gamer Connects London, Orlanski will speak with UA managers of successful apps that have thrived in 2021 to uncover their secrets to not just surviving, but thriving in the post-IDFA digital advertising environment.

PocketGamer.biz: Which gaming leaders/pioneers do you find inspiring?

Brett Orlansky: I think Eric Seufert’s Mobile Dev Memo is like the industry’s Wall Street Journal.

What’s the most hyped trend of the past 12 months – and why?

Metaverse/NFT/Web3. They are clearly the future. But the rush to change tack on certain aspects of these concepts is haphazard.

It’s as if a game came out without a monetization mechanism and we clumsily added one later: it’s obvious and often poorly done. Instead, monetization should be built into the fiber of the app. Metaverse/NFTs/Web3 functionality is the same. It should be essential, not just a feature.

What is the best advice you have ever received that you can pass on to others?

Do the easy things first. Then tackle the tougher problems. Otherwise, you will never progress or solve anything.

Your motto in business is what others will do for you. Be sure to help others and provide them with value in any exchange you have so they will want to work with you again.

There’s nothing in life that green tea doesn’t just help a little.

What topics do you want to learn about at industry events?

I’m curious how popular and enduring apps with saturated userbases can continue to grow.

If you could give other mobile game companies one piece of advice, what would it be?

Be careful when bolting certain NFT features. Despite how sexy this space is, do it thoughtfully. Allowing users to share secondary and tertiary resale markets sounds compelling. But be aware that you may feel like you are paying extra for the same product if there is no meaningful downline method for the player to make money on the NFT.

Also pay attention to interoperability. The concept of a virtual good being sold in one game that can then be moved to another game sounds great and has been explored for years. But environments across games seem so different, and assets don’t transfer easily. So be careful!

Can people contact you at the event? What kind of people would you like to get in touch with?

Yes please come talk to me. Also, [email protected]

Don’t miss the chance to meet Simon Thillay and other industry leaders at Europe’s #1 B2B games industry conference on February 14-15. Be sure to secure your spot today!


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