Europe’s leading B2B conference for the global mobile games industry, Pocket Gamer Connects London, starts in a few days and we couldn’t be more delighted to share with you the fantastic speakers who bring their knowledge and expertise to the table. February 14 and 15!
You can see the full list of speakers here for a full look at the talents who will be speaking in February. To give you a taste of what to expect, we’re highlighting some of the most anticipated speakers to showcase the incredible talent and leading companies who will be sharing their insights with us.
Ivan Trančík, CEO and Founder of SuperScale, will discuss the fundamentals of scaling blockchain gaming at Pocket Gamer Connects, and advocate for a shift from organic to performance-driven growth, along with practical advice on creating a sustainable growth strategy.
PocketGamer.biz: If you could give other mobile game companies one piece of advice, what would it be?
Ivan Trančik: Sustainable growth lies in methodically evaluating growth opportunities throughout the player‘s lifecycle and prioritizing those that have the greatest impact with the least amount of effort.
Often we see that the growth strategies of gaming and blockchain companies tend to over-bet on a single big launch or feature, while not realizing the full potential of several small changes that can bring more growth with much less risk and effort required.
Outside of development and publishing, where are the next big opportunities in the mobile game market?
Managing the growth of existing titles. As game companies grow, they naturally tend to focus on their new and biggest game launches while not prioritizing optimization and growth of the rest. This creates a huge unrealized growth opportunity in the market.
What is the biggest challenge facing the mobile games industry today?
Due to the emphasis on data privacy by both Apple and Google, growth via mobile performance marketing will become even more difficult for the majority of the mobile industry, and lost revenue must be found. somewhere else.
What key trend should we pay attention to over the next 12 months?
Ability of blockchain apps and games to appeal to hardcore gamers, mass market gamers, and everyday users.
What role do NFTs play in the future of games?
Giving gamers more value and ownership than traditional games for the time and money they spend on their favorite game or pastime, while appealing to a whole new audience that wasn’t a large part of mobile gaming , such as investors and winning players.
What was the fundamental appeal of the mobile games industry that brought you here?
That’s its scale – the mobile games market is the ultimate B2C business, it’s one of the very few opportunities to positively impact the lives of billions of people.
Can people contact you at the event? What kind of people would you like to get in touch with?
Contact me on Linkedin, happy to meet anyone interested in getting players into the metaverse, any publishers and developers looking to scale their games to their maximum potential or literally anyone who wants to get in touch and connect regarding improving games as a business.
Don’t miss the chance to meet Ivan Trančík and other industry leaders at Europe’s #1 B2B games industry conference on February 14-15. Be sure to secure your spot today!