Speaker Spotlight: Thomas Coulon of Meta Audience Network | Pocket Gamer.biz

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Europe’s leading B2B conference for the global mobile games industry, Pocket Gamer Connects London, is fast approaching and we couldn’t be more delighted to share with you the fantastic speakers who have shared their knowledge and expertise with you. February 14 and 15!

You can see the full list of speakers so far here for a full look at the talent that will be speaking in February. To give you a taste of what to expect, we’re highlighting some of the most anticipated speakers to showcase the incredible talent and leading companies who will be sharing their insights with us.

Thomas Coulon, Head of Strategic Partners at Meta, will discuss optimizing ad revenue in the casual and hypercasual genres, while maintaining player engagement in a hypercasual or casual game, including the latest insights, best practices and advertising formats, designs and entry points. work best.

PocketGamer.biz: What main trend should we pay attention to in the next 12 months?

Thomas Coulon: Everyone is talking about NFT, blockchain-based games these days, it will be interesting to see how this evolves and how sustainable the “play to win” model really is.

Is hypercasual gambling here to stay?

Hypercasual gaming is definitely here to stay. I also think it will evolve for the better, with improved ad placements, user experiences, and gameplay mechanics. Industry players are starting to call it hybrid-casual.

What’s your favorite mobile game?

My favorite is 2048… I’m not the most patient player and for me it’s the perfect balance between being fast to play, challenging and practically endless!

What was the fundamental appeal of the mobile games industry that brought you there?

For me, the appeal started with the medium itself, back when people still mainly used WAP phones and Blackberries. I was doing user acquisition on these for a start-up in the US and quickly realized the growth coming from mobile in general.

What do you enjoy most about working in the mobile games industry?

It is one of the most innovative, creative and rapidly changing industries today. Not a day goes by that you don’t hear about an exciting new game, technology, partnership or acquisition.

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