Mobile games industry leader Supercell has acquired a majority stake in London-based casual developer Trailmix, following a $60 million investment in the company, consisting of debt financing and a round table.
This investment follows Trailmix’s pronounced success with its debut album, Love & Pies, released just eight months ago on September 30, 2021. Despite the majority stake, Trailmix will continue to operate independently and independently, from the same way as other Supercell-backed studios. including Space Ape games.
Carolin Krenzer, co-founder and CEO of Trailmix, told PocketGamer.biz, “The relationship with Supercell has been one of mutual respect and mutual learning over the past few years. There is so much knowledge exchange between Supercell and its beneficiary companies – they have built such an incredible portfolio of companies and we look forward to continuing to work closely with each of them.
More love and pies
Krenzer confirmed that the focus will remain on Love & Pies: “The game has such amazing metrics, including over 10% D120 retention, and players love the characters and the world we’ve built – so we’re going to double on that.
“We’re also growing the business as a whole and looking for amazing new team members! Partnering with Supercell will allow us to work on some crazy new things and really take ‘casual mobile gaming‘ to the next level.
There will be no changes to the leadership team, which will continue to consist of Krenzer, co-founder Tristan Clark and chief technology officer Richard McKinney. Krenzer added: “Actually, we wouldn’t have agreed to a deal that caused a change in management. We’re in it for the long haul!
Supercell CEO Ilkka Paananen also said, “We are very pleased to acquire a majority stake in Trailmix. The team has done a terrific job with Love & Pies, and the company is setting a great example for the industry by having a positive impact on gamers.
“It’s been a privilege to be a part of their journey from the start – Trailmix’s vision of building a diverse team to create inclusive games for everyone has inspired us, and we can’t wait to see what their talented team comes up with.” with the next.
Trailmix’s Clark was a speaker at our recent Pocket Gamer Connects event in London, and Space Ape Games – of which Supercell acquired a 62% stake in 2017 – described the complex journey – and thrown bodies – of its latest release, Beatstar.