Tencent Games for South Asia appoints Gamer.LK as Esports Marketing Agency – Other

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Global game publishing giant and creator of PUBG Mobile, Tencent, has appointed InGame Esports and Gamer.LK as the marketing agency for the Spring 2022 PUBG MOBILE Pro League (PMPL) South Asia Championship.

The international tournament will see South Asia’s top Esports athletes compete for the title of PMPL ’22 Spring South Asian Champions along with US$150,000 in prize money. InGame Esports will draw on over 15 years of Esports experience in the region to bring PMPL to a wider audience.

InGame Esports is an Esports agency, providing end-to-end Esports and gaming services. Catering to global brands looking to create deeper connections with today’s youth, InGame Esports executes campaigns across tournaments, leagues, influencer campaigns and immersive metaverse experiences. InGame Esports also operates franchise leagues such as the Sri Lanka-based Esports Premier League, which featured some of the biggest stars in the world of cricket as franchise ambassadors.

“We look forward to bringing our unique approach to Esports marketing to a well-established Esports series like the PUBG MOBILE Pro League. this visibility for athletes and fans in the region,” said Raveen Wijayatilake, CEO of Gamer.LK and InGame Esports.

The PUBG MOBILE Pro League South Asia Spring 2022 launched in March and ran over the following four weeks. Qualifying teams from Nepal, Mongolia, and Pakistan will compete in the PUBG MOBILE Pro League 2022 South Asia Championship in the spring in May, which includes a prize pool of US$150,000.
PUBG Mobile has grown exponentially in popularity due to its scintillating game mechanics and strong competitive elements, making it one of the biggest Esports titles in South Asia and a key driver of Esports in the region. . The tactics-rich title is ideal for high-stakes regional competitions and plays a major role in shaping the skills of new generations of Esports athletes.


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