The startup Papukaya invested by Supercell is revealed | Pocket


Although Helsinki-based startup Papukaya raised around $ 3 million from Supercell Ventures in September 2020, it’s only now that she talks about her vision of making mobile games for people who play games. games but do not identify as players.

The studio draws inspiration from books, movies, social media apps and real-life hobbies to create games that appeal to a wider audience.

For his first game, Papukaya explores universal topics and themes such as relationships and well-being, as well as market research to narrow down the target audience and build his first intellectual property.

The company was co-founded by industry veterans Drussila Hollanda (formerly Digital Chocolate, Rovio, Wooga and Supercell) and Johannes Ahvenniemi (formerly Rovio and Seriously).

Untapped potential

“The global mobile game player base has grown and diversified, but there is still untapped potential even beyond the casual gamer demographics. Only 10% of the time spent on smartphones is spent playing games – so there is certainly room to engage a largely unserved market, ”says Hollanda.

“We’re looking for talented people who know what it takes to create great mobile games, but who are motivated by the challenge of making something that might not look like a game at all.”

The studio is looking to hire a senior game designer and other experienced developers.

“Our industry often sees the gaming market as made up of people who identify as gamers. In doing so, we are turning a blind eye to the massive population of non-gamers who would play games, ”added Jaakko Harlas, head of investments at Supercell.

“We can’t think of anyone better positioned to seize this opportunity than the uniquely qualified founding team of Papukaya. “

You can see Papukaya’s open positions via its website.

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